SEO
SEO is a marathon not a sprint but when it is all said and done it is so worth itLocal Search engine optimization
Imagine a day when potential customers searched for businesses like yours in their area and yours shows up first. That is what we constantly strive for!
Improving SEO is all about doing the boring backend website and Google activities that would put most people to sleep at night. Not our SEO team!
We have a 12 Step program for taking you from page seven to page one in search. Once we have built this SEO foundation for your business we move on to an Ongoing Optimization Phase. During this phase we continue to optimize your website and Google My Business Page to improve your traffic.
12 Steps to Page One of Google
We have packages to go as slow or fast as you want. Choose to have us complete 1, 2 or 4 SEO steps per month. With 12 total steps our initial SEO program can be completed in 12, 6 or 3 mohths. Read more about what each step consists of below.
1) Set up and Audit
This is where we gather the necessary information about your business and web properties.
We also begin performing inital audits to establish a general strategy for your website and Google My Business Page
2) Google My Business
During this step we begin to optimize your Google My Business Page.
Determine top 5 Keywords and perform a competor analysis.
3) Home Page Optimization
We ensure Google Analytics is install properly on all pages of your website
Then we will optimize the Home Page for the most relevant keyword, phrase and local city
4) Citations
Confirm your name, address and phone number for the citation creation process
Complete application process for major Data Aggregators to get your business information listed across the world wide web.
5) Keyword research
Now we start digging deeper past the home page to expand the number keywords we target.
We start to creat a plan of how to get those keywords to page one of Google organically and or on your Google My Business Page
6) Competitive Analysis
Competitors can have different SEO elements in place. We will determine the reason they are out ranking you today to determine what SEO elements to use so you get top placement.
Then we will begin to review your website for any Google Penalties and resolve them.
7) Sitemaps
A sitemap is what Google uses to index all of the pages of your website.
We install a sitemap on your site and submit it to Google.
8) Schema
Add the proper address schema for your locations.
This helps Google and Bing identify the name, address, phone number, latitude and longitude, hours of operation, as well as your testimonials.
9) Long Tail Terms
Long tail terms are usually used by people that are serious about buying!
This is when we dig in and determine the best strategy for these lesser searched but very important phrases.
10) Bing & Amp
We will set up Bing Webmaster Tools and just like we did for Google earlier we will submit sitemaps to Bing.
We also set up Accelerated Mobile Pages (AMP) on WordPress sites. This will help your site rank higher on mobile devices
11) Navigation Optimization
During this phase we will optimize your navigation bars text and title attributes to ensure Google has the information they need for each page.
12) Website Performance
Check for any spam, back-lins and duplicate content on your website.
Check Google Page Speed fix anything as needed.
Now that the first 12 Steps are complete we have; ptimized the top-pages of your website, ptimized your website and Google My Business Page, Set up citations and Data Aggregators.
Next, we will move into the ongoing optimization phase. We will continue to optimize and re-optimize pages to achieve higher ranking and click-through-rates to dirve more leads to your Google My Business Page and website
Ongoing Optimization
On a monthly basis we will: Perform Site Optimization, Page Optimization, Citations and Google My Business Page
Get in touch with us
Have a question about how our SEO program works? Ready to get started? We would love to get to know more about you and your business.
